Your Perfect Appointment: A Guide to Boutique Etiquette at The Dress Boutique
- Nicola Bell
- Aug 21
- 3 min read
At The Dress Boutique in Four Marks, we believe that finding your dream dress should be a magical, stress-free experience. Our by-appointment boutique offers something truly special - the chance to see all our colours and dresses firsthand, try them on in our intimate setting, and ensure you have that perfect gown to feel absolutely wonderful for your Ball, Prom, or special event.
Working closely with our beautiful range of UK suppliers including Gurbani London, Mascara Collection London, Prom Frocks UK, and Gino Cerruti, we're here to help you find the dress of your dreams. We stock hundreds of dresses in store (though not in all sizes and colours) and can order any dress in your perfect size from size 2-24.
Making the Most of Your Appointment
Arrival and Timing
Please arrive on time for your appointment - this ensures you get the full experience and helps us maintain our schedule for other excited customers. Our off-high-street location with free parking makes arriving stress-free and punctual much easier than battling city center traffic.
Your Guest List
We recommend bringing only 1-2 accompanying guests maximum to ensure a comfortable fitting room experience. Our boutique is designed for intimate, personal styling sessions, and too many opinions can sometimes make decision-making more challenging rather than helpful. Choose your most trusted advisors - the ones who know your style and will give you honest, supportive feedback.
Important Guest Policy
Children under the age of 10 are not permitted in the boutique without prior approval. This policy exists to maintain the calm, focused atmosphere that makes dress shopping so special, and ensures the safety of both little ones and our delicate designer gowns.
Creating the Right Atmosphere
Mobile phones should be on silent during your appointment. We want you to be fully present in this special moment, trying on gorgeous gowns without distractions. However, photography of dresses is absolutely permitted when trying on - we know you'll want to capture these magical moments and share them with family who couldn't join you.
Protecting Our Beautiful Dresses
As an independent dress boutique, we take extra care to ensure every dress remains pristine for all our customers. Here are our gentle guidelines:
Pre-Appointment Preparation
Please avoid using fake tan 48 hours before your appointment. We know that golden glow is tempting, but fresh fake tan can transfer onto delicate fabrics, potentially affecting the dress for future customers.
We ask that you wear minimal makeup when trying on dresses. A light touch with your usual makeup is fine, but heavy foundation, bronzer, or lipstick can sometimes mark the necklines and collars of our gowns.
These simple steps help us maintain the luxury quality of our garments for everyone who visits our Hampshire boutique.
Sharing Your Special Moments
Social Media Love
We ask that you tag us in your event photos on social media! There's nothing we love more than seeing our dresses shine at your Prom, Ball, or special event. Use @thedressboutique.shop to share your magical night with us.
Permission to Celebrate You
If you send us photos with permission to repost, we will use them in our marketing and online social media for future posts. Your stunning photos help other girls envision themselves in our dresses and showcase the real magic that happens when the perfect dress meets the perfect person.
Important: If there are any other people in your event photos, please make sure you have their permission to share before sending to us. We want to celebrate responsibly and respectfully.
Why These Guidelines Matter
As a small, female-run boutique in Four Marks, Hampshire, every appointment matters to us. These guidelines aren't rules for the sake of rules - they're the foundation that allows us to continue offering the exceptional, pressure-free environment and personalized service that sets us apart from high street stores.
When you follow our appointment etiquette, you're helping us maintain the intimate, luxury experience that makes prom dress shopping at The Dress Boutique so memorable. You're also ensuring that every girl who walks through our doors gets the same beautiful experience you're about to have.
Ready to Book Your Dream Appointment?
Visit www.thedressboutique.shop to secure your slot in our calendar. Remember, with our unique policy of never selling the same dress to girls from the same event, the earlier you book, the more incredible options you'll have to choose from.
We can't wait to welcome you to our Four Marks boutique and help you find the dress that will make your special night absolutely unforgettable.

















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