February Half Term: The Busiest Time of Year for Prom Dresses in Hampshire - Dont Miss out!

If you’re searching for prom dresses in Hampshire, February half term is the most important week in the calendar.

Here at The Dress Boutique in Four Marks, February half term is officially our busiest time of the year. Every year, we see a huge increase in bookings from girls across Hampshire, including Alton, Winchester, Basingstoke and surrounding areas, all looking to find their perfect Prom 2026 dress.

It’s such an exciting time in the boutique — full of first appointments, emotional “yes to the dress” moments and girls finding the gown they’ll wear on one of the most memorable nights of their lives.

Why February Half Term Is So Popular for Prom Dress Shopping

Half term gives families the time to properly enjoy the experience. No rushing after school, no squeezing it in between commitments — just a relaxed, one-to-one appointment focused entirely on finding your dream dress.

At The Dress Boutique, Four Marks, we deliberately offer:

• One-to-one prom dress appointments

• A calm boutique setting away from the busy high street

• Free parking

• Complimentary refreshments

• No pressure to buy

As a smaller, independent prom dress boutique in Hampshire, we only have four changing rooms. This ensures every customer receives personal attention — but it also means appointments book up quickly, especially during February half term.

We extend our opening hours during this week to accommodate demand, but availability is still limited.

21st February: An Important Date for Prom Dresses 2026

Saturday 21st February is a key date in the prom season.

Up until this point, we are able to order from our designers in a full range of sizes (subject to live availability). After 21st February, designer stock levels start to become more limited as prom season moves forward.

This happens every year.

As the season progresses:

• Popular prom dress styles sell out

• Certain colours become unavailable

• Sizes become more limited

• Designers begin closing off production for the season

If you are looking for a specific designer such as Gino Cerruti, Prom Frocks UK, Gurbani London or Mascara London, shopping before or during February half term gives you the widest possible choice.

Can You Still Buy a Prom Dress After February?

Yes — absolutely.

We continue selling prom dresses in Hampshire right through to early summer. We carry hundreds of dresses in stock at our Four Marks boutique, and many girls successfully find their dress later in the season.

However, it’s important to understand that:

• Choice will gradually reduce

• Some styles will have sold out

• Re-orders may no longer be possible

If you want the largest selection of Prom 2026 dresses, February is the ideal time to shop.

Why Shopping Early for Your Prom Dress Matters

Buying your prom dress earlier gives you:

• The widest choice of styles and sizes

• Access to full designer collections

• More time for alterations if required

• A relaxed, enjoyable experience

• Peace of mind knowing your dress is sorted

Prom is a once-in-a-lifetime event. Finding your dress should feel exciting, memorable and confidence-boosting — not rushed.

Visit Our Prom Dress Boutique in Four Marks, Hampshire

If you’re looking for a prom dress shop in Hampshire, we would love to welcome you to The Dress Boutique in Four Marks.

We are proud to be an independent, female-run boutique offering a personal alternative to larger prom warehouses — with hundreds of dresses in stock and a record of five-star Google reviews.

Book your one-to-one prom dress appointment online and secure your space during February half term.

We can’t wait to help you find the dress.

See you soon,Love Nicola & The Dress Boutique 💕